The BMC has come up with a new advertisement and sky signs policy which includes rebates being offered for Solar Powered Hoardings. The BMC uploaded its draft advertisement and sky sign display policy guidelines on its website on Tuesday. The civic body has invited suggestions within 30 days.
Solar Powered Hoardings:
Using Solar powered boards for advertisement in the first year will entitle customers for 10% rebate on fees. They have also issued that CCTV cameras must be installed on hoardings as well. They will be remotely monitored by BMC’s disaster control room. In such cases too, a 10% rebate will be given.
The highlight of the policy is to put curbs on illegal political hoardings. The BMC has published the policy on its website, inviting objections and suggestions from the residents within a month. Through this policy, BMC for the first time plans to regulate the size of photographs and the content that can be used in banners or hoardings. It is also working on doing away with illegal political banners and hoardings defacing properties.
Nidhi Chaudhari, Deputy Municipal Commissioner said,
“Though the policy is being framed, possibilities are being looked at to do away with the practice of party workers putting up gigantic photos of politicians, wishing them on various occasions. These were and will always remain illegal. However, for the first time, we will allow elected representatives to put up informative boards on development work in their constituencies, informing what fund is being used, the name of the contractor etc. Even in this, we will bring about uniformity in size.”
Other key-points highlighted in the policy:
- Policy is set to allow LED screen hoardings instead of flex boards
- Digital hoardings and LEDs will not be allowed on highways, the BMC is also exploring the option to set up the same on petrol pumps, gas stations, malls and other public places
- BMC plans to install CCTV cameras on top of the hoardings, connected with the BMC disaster management unit
To know more about the policies being made in renewable energy sector, consider reading more on Energy-Log.
Source: Times of India